Case Study
Community Engagement
Case Study
Tulip City Creative partnered with the Albany Institute of History & Art to develop an exhibition poster and community printmaking activation that honored the legacy of Black Dimensions in Art while inviting the broader community to participate.
Market
Capital Region
Services
Art Direction, Poster Design, Collateral Design and Community Printmaking Activation
1
PROJECT
OVERVIEW
PROJECT OVERVIEW
A visual identity and community activation created to support an exhibition honoring the legacy and cultural influence of Black Dimensions in Art.
2
ASSIGNMENT
THE ASSIGNMENT
Tulip City Creative was commissioned to design an exhibition poster and support a connected First Friday printmaking experience that could attract attention, communicate the exhibition’s importance, and invite the broader community to participate.
3
THE CHALLENGE
THE CHALLENGE
The project needed to do more than promote an event. The visual system had to honor the cultural significance of Black Dimensions in Art while remaining immediate, accessible, and strong enough to cut through a crowded event landscape.
4
CREATIVE
RESPONSE
OUR SOLUTION
Tulip City Creative developed a bold poster system using strong typography, an iconic exhibition image, and a time-relevant visual treatment. The same design was carried into a live printmaking activation that transformed attendees from viewers into participants.
5
RESULTS
THE RESULTS
The campaign helped elevate the exhibition, support strong First Friday attendance, and create a shared
hands-on experience rooted in
culture, visibility, and
community participation.
The Results
Attendance and print totals are based on event and activation reporting.
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