Case Study
Cannabis Dispensary
Geofencing Case Study
Tulip City Creative developed and managed three geofencing display advertising campaigns for a Capital Region cannabis dispensary. With a combined media investment of $2,400, the campaigns generated or influenced an estimated $31,805.92 in revenue while revealing where, when, and how local audiences were most likely to respond.
Market
Capital Region
Service
Geofencing Display Advertising
1
PROJECT
OVERVIEW
PROJECT OVERVIEW
An overview of the client, service, campaign hooks, market, and goals for the geofencing display advertising campaigns.
2
ASSIGNMENT
THE ASSIGNMENT
The challenge, objectives, and the
approach taken to reach local audiences at the right time
and in the right places.
3
THE CHALLENGE
THE CHALLENGE
The was a need for more visibility, but the actual challenge was to drive real results and create a repeatable playbook for future growth.
4
CREATIVE
RESPONSE
OUR SOLUTION
How we used geofencing, mobile-
first creative, and behavioral
timing to reach the right audience
with the right message.
5
RESULTS
THE RESULTS
Performance across three
campaigns showing revenue
impact, engagement, and
strong return on ad spend.
The Results
Results reflect reporting across three campaign flights and include estimated attributed or influenced revenue based on campaign reporting.
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