You know when something about a design feels right. A website feels professional. A flyer catches your attention. A social graphic makes you stop scrolling. A brand feels trustworthy before you have read much of what it has to say. The opposite happens just as quickly. A business may have a logo, colors, photographs, fonts and plenty of marketing materials, yet somehow everything still feels disconnected or simply forgettable. When that happens, the instinct is of

If you’re a business owner, you know that your brand is one of your most valuable assets. But let’s get real for a second: in a crowded...